There are myriads of online tools out there for marketers, but that doesn’t mean that they are all worth using.
In order to figure out what tools would be the best to include in a short report, it’s important to understand what kinds of tools marketers want, what features work best online and why, how expensive a tool is, and how well it works to accomplish a marketing goal.
Going by these conditions, we’ve included some online marketing tools that we think every online marketer to should include in their toolbox, and we’ve offered you an evaluation of that tool to convince you to add it.
But, first let’s discuss the criteria more indepth, to give you an idea of what we think makes a useful and worthwhile marketing tool.
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