Think about the last time you read through a newspaper, magazine, or some other printed periodical. How do you decide which articles to read and which articles to skip?

The headline. If the headline doesn’t grab you right away, engaging your interest and curiosity, then you’ll most likely move on without checking out the article at all.

The same concept holds true for your sales page! A great headline is absolutely vital to getting visitors to stick around and keep reading.

Newspapers often use a main headline and a sub-headline to enhance the likelihood that you’ll stop to read an article. On an Internet sales page, though, you need to use three different headlines:

–  The “Gotcha” Headline
–  The Main Headline
–  The “Still Gotcha” Headline.

Each of these has a very specific purpose and must be used in a very specific way if you want to produce maximum results.

And much more!